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Three Generations of Craft

Cool Springs Upholstery has been part of Middle Tennessee for more than thirty-three years. What started as a small family shop, founded by Jim and Joyce Reeser after they moved south from a farm in Central Illinois, has grown into one of the region's most capable upholstery operations — and through three generations of family stewardship, the values they built it on haven't changed.

Jim and Joyce raised their family on hard work, hometown values, and treating every person — famous or not — with the same respect. Those instincts came south with them, and they're still the foundation of how Cool Springs operates today. Though officially retired, Jim and Joyce still stop in to say hello and see how things are coming along.

The Family Who Built It

For years, Cool Springs was led by Jim and Joyce's children — Jeff Reeser and his sister Amy Reeser Freese — both of whom never planned to join the family business.

Jeff came to Tennessee in 2015 for a fresh start after losing his late wife and stepping away from a longtime career as National Sales Manager for an international scoreboard company in Des Moines. Amy had moved south earlier, in 2004, after nine years in downtown Chicago. Her path included work as a Certified Christian Life Coach, columnist for Brentwood Home Page and YOUR Williamson, and host of the designHer living podcast — before she felt drawn to something closer to people and walked into the shop.

Together, Jeff and Amy shepherded Cool Springs through years of growth, deepening relationships with interior designers, expanding commercial work, and strengthening the company's reputation across Middle Tennessee. Both remain co-owners today, with Jeff continuing to lead the commercial side of the business and Amy serving as a silent partner.

The Next Chapter

Three years ago, Jim and Joyce's grandson Zach Reeser joined the family business as the third generation.

Zach grew up in the shop. As a kid, he answered the phones. As a teenager, he rode along on deliveries with his grandfather. After graduating from Franklin High School and the University of Tennessee, he built a fourteen-year corporate career — more than a decade in management, six years in executive sales, marketing, and leadership roles. But he kept finding his way back to the shop whenever he was in town, and three years ago, he came home for good.

He returned to carry the torch of a business he'd grown up around, to be more present with his family, and to apply what he'd learned across fifteen years of corporate leadership to a small business doing genuinely meaningful work — in an age when so much furniture is built to be replaced rather than restored.

"Furniture creates the spaces that hold the memories of our lives. We get to help people make those memories — and keep them."
— Zach Reeser, CEO

Today, Zach serves as CEO, driving the company's vision and growth.

What We Do Now

Cool Springs Upholstery handles work most people don't realize lives under one roof: custom residential upholstery and designer collaborations, full commercial fit-outs, custom-built furniture, fine repairs, custom cushions, pillows, and draperies. From a single heirloom dining chair to an entire restaurant's seating, the shop takes the work on at scale and at standard.

Over the years, Cool Springs has been entrusted with projects for some of Nashville's most iconic locations, professional sports organizations, and some of the biggest names in the entertainment business — though discretion has always been part of the craft. Under the family's third generation, the company has been modernized and systematized so it can do more of what it has always done well — for more people, in more places, with the same craftsmanship that's defined the work for over three decades.

Built to Last

Whether you're restoring a piece that's been in your family for generations or outfitting an entire space from scratch, we'd be honored to be part of your story. Get in touch and let's build something worth passing down.

Giving Back

Cool Springs Upholstery is proud to be part of the community we serve. We support Williamson Medical Center and MusiCares — two organizations that reflect the people and places we love most about Middle Tennessee.

When the COVID-19 pandemic struck, our longtime client Williamson Medical Center reached out for help. We produced hundreds of masks for their frontline healthcare providers and were honored to do it.

In December 2019, we hosted a benefit concert by Farewell Angelina in our showroom for MusiCares — a nonprofit providing critical assistance to people in the music community in times of need. The event raised more than $5,000. Cool Springs has been blessed to count many musicians as clients and friends, and that night was a small way to give back.